The Washington Post | Finish line in sight, African American museum still seeks money and objects
For Donnette Cooper, the question wasn’t whether she would support an African American museum in Washington, but when she would be able to.
For almost three decades, the D.C. lawyer watched as the cultural community rallied for the museum. She watched as politicians debated it, and then she celebrated when Congress finally passed a bill. So weeks after President George W. Bush signed the law authorizing the National Museum of African American History and Culture in November 2003, Cooper wrote a check for $500 and sent it to the Smithsonian’s administrative offices — becoming the first individual donor to support the long-awaited 19th museum of the Smithsonian Institution, according to the organization.
“I just knew, if it was something I wanted to see happen, I had to be part of the change,” Cooper, 55, said.
A Jamaican who attended college in Massachusetts, Cooper came to the District in the mid-1980s to attend the Howard University School of Law. She immediately noticed what she calls a “glaring omission” in the District’s cultural landscape.
“I recognized the lack of museums for African Americans and Native Americans,” said Cooper, a lawyer in the D.C. Department of Housing and Community Development. “Art has a way of healing. The museum would be an important way of healing so many wounds — the loss of identity, loss of land, loss of so many things.”
The museum’s first donor has never stopped providing support, giving every year since 2003. She has attended events announcing its site (five acres at Constitution Avenue between 14th and 15th streets), its architect (Freelon Adjaye Bond/SmithGroup) and the opening of temporary exhibitions. A quilter, she hopes to donate a piece commemorating Barack Obama’s 2008 election to the museum’s permanent collection.
But now she is waiting again. Construction is a year behind schedule, and museum officials have pushed the opening back to sometime next year.
Or the first weeks of 2017.
“I promised [President Obama] he will cut the ribbon. We have talked about this many times,” founding Director Lonnie G. Bunch III said. “It’s very important. He’s been one of the great supporters of the museum.”
Obama — who attended the groundbreaking in 2012 — completes his second term in January 2017, so Bunch has just 22 months to fulfill his promise. “Ex-presidents don’t get to cut the ribbon,” he said.
There is still much to be done. Museum officials are building the collections, which total about 33,000 objects celebrating history, arts and culture. Among the notable items are shackles worn by enslaved Africans while they were shipped to North America, a trumpet once owned by jazz great Louis Armstrong, training gear worn by boxer Muhammad Ali and a Jim Crow railroad car. Bunch says officials receive offers for items daily, and they are pursuing purchases, too.
But fundraising is the biggest concern. Museum officials say they have raised $189 million from 76,000 donors as of the end of February, about three-quarters of their minimum goal of $250 million. The federal government this year paid the final installment in its $250 million share of the $500 million project. But they are also looking for an additional $20 million for programs and collections.
“I feel really good,” Bunch said about the “$60 or $70 million” still to raise. “Yes, I’m tired, and yes it’s been nine and a half years [since he was hired to lead the museum], but I always knew we were going to pull this off.”
Two recent fundraising efforts showcase the museum’s ingenuity and earnestness. Last week, satellite radio host Joe Madison raised more than $167,000 for the museum while setting a record for longest radio broadcast. Bunch appeared several times during the 52-hour marathon on SiriusXM, and members of his staff discussed the museum’s mission and collections.
“I was overwhelmed by the calls that came in,” Bunch said. “People saying yes, I’m going to donate because it helps me remember my grandmothers, or because I hope my children will come.”
The gifts were modest — $25, $50 and $100 — and they were inspiring, he said.
Bunch said the visibility that came from Madison’s broadcast is also appreciated. “A lot of people know about the museum, but you need more people to care about it.”
Earlier this year, the museum’s promotional video — featuring Beyoncé singing “America the Beautiful” — played in Times Square in Manhattan four times an hour every hour for seven days.
These efforts are especially critical now because they help create momentum in the move toward the finish line. Despite delays, Cooper is unwavering in her belief that the dream will become reality.
“I was optimistic with no building, no land,” she said. “It’s been over 100 years that people have been trying to get this museum. I hope that the African American experience will be firmly planted” on the Mall.
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